Smart iDeAS

Thinking Beyond



We help companies Build Brand, Acquire Customers and Expand Market through Social Media Marketing.

We are immensely proud to be invited to be part of ‘Standup India Startup India’ program and its inauguration by our Hon. Prime Minister Narendra Modi, on 16 January 2016 at Vigyan Bhawan, New Delhi.







Message from Founder & Chief Ideator

Susmita Das Gupta

Founder & Chief Ideator

I started Smart iDeAS 8 years back when I got fed up with corporate life and the many frustrating experiences of not being able to do what I wanted to do. 2008 was the year of global meltdown and thinking back now I was either very stupid or very brave to start a company in the middle of 2008!

However, I was lucky to meet a couple of likeminded founding members and a gang of strong supporters – friends, family, ex colleagues, ex clients - who helped in making Smart iDeAS what it is today. I remember, right after I floated Smart iDeAS I picked up my phone and called the Managing Director of the company where I started my career in December 1995 as asked for business! He not only became one of our first Market Research services clients, but also referred us to his clients immediately. And our journey began.

Pure Ice, one of the finest brands from Bangalore and Praveen who runs this company, became our first Brand Consulting client in 2009. We worked together in building the Pure Ice B2C brand and now Praveen and his beautiful wife Ashika are great friends.

Mr. Koshy Varghese, Managing Director of VDB, was kind enough to hire us as his social media marketing partner when he decided to go digital in 2010. We learnt the ropes of this immensely dynamic solution together.

I remember my first Personal Branding client Subir Ghosh, the ex-editor of DNA, Bangalore, making and serving me his trademark ginger tea when I visited him at his home for the one-on-one program, sometimes in 2013. We continue to share cups of tea and discuss new business ideas every now and then.

Smart iDeAS and I, have been extremely fortunate to not only have clients who have become lifelong friends, but who have also turned out to be a strong reference group for our continuously developing services. I thank them whole heartedly.

And to you, who are thinking of working with us now or sometimes soon in future – I promise to stay tune with our Motto of “Think, Create & Evolve “and build a lasting solution for you. And if you are still in doubt, talk to any of our clients now :)

Let’s build a new relationship.

Susmita Das Gupta
Founder & Chief Ideator

You have to learn the rules of the game. And then you have to play better than anyone else.

Albert Einstein


Smart iDeAS


Jakkur Main Road,Yelahanka , Bangalore - 5600 065, India.


353A, Raja Ram Mohan Roy Road, Kolkata 700 008. India

Phone  : +91 9945560612 /
+ 91 80 66979422

Email : /

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