From tea gardens to global tea tables, we craft brands, run campaigns, and tell stories that turn leaves into legacies.
From tea gardens to global tea tables, we craft brands, run campaigns, and tell stories that turn leaves into legacies.
WHAT WE DO
Tea is a world of nuance – and it deserves more than generic marketing. At Smart iDeAS, we blend deep industry knowledge with cutting-edge digital tools to make your tea brand stand out. Whether it’s a soulful Instagram post, a Google ad campaign, or a complete SEO strategy, we know how to make tea resonate online.
SERVICES WE PROVIDE
Positioning, identity design, packaging strategy, storytelling.
Photography, videos, reels, brand narratives, packaging copy.
Helping founders, planters & tea thought leaders build their digital voice.
Social media & digital training for tea teams.
• Google Ads, Meta Ads, PPC Campaigns
• SEO & SEM (get discovered by the right audience)
• Email Marketing & Automation
• Analytics & Reporting (know what’s working, and why)
OUR LEGACY
Smart iDeAS began in 2008 as a boutique brand consulting and social marketing firm – one of the first of its kind in India. Over the years, we’ve worked with brands across industries.
In 2025, Smart iDeAS is reborn with a sharper lens – dedicated only to tea. Because tea deserves specialists, not generalists.
THE PERSON BEHIND – SUSMITA DAS GUPTA
With over 30 years in brand management & strategic marketing, Susmita Das Gupta has helped shape some of India’s most trusted brands. But her story deepened in 2014 when she became a certified tea artist, diving into the world of leaves, brewing, and appreciation.
Today, she’s also the founder of the Indian School of Tea – India’s first global tea school – and Tea With Susmita, and the force behind Smart iDeAS’ unique approach: branding tea with authenticity, artistry, and strategy.
WHY SMART iDeAS
